What Every CXO Should Know About the "Web 2.0"

"Web 2.0" is a vogue term which describes the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and most notably, collaboration among users. These concepts have led to fundamental shift towards open, flexible and participatory web based communities and hosted services such as social-networking sites, wikis, blogs, and folksonomies.

"Web 2.0" applications have changed how people interact with the Web. The communication and collaboration tools that empower individuals in their personal lives are now emerging in the workplace.  

In this paper, definition of "Web 2.0" and its benefits are included followed by a very holistic approach for its implementation.