Tag:
web analytics
Latest Headlines
Latest Headlines
Show me the numbers: The role of analytics in WCM
When it comes to marketing and your website, you need to be able to measure the results. A web content management system can help by providing analytics tools or by linking to another company's
Google introduces real-time analytics
Last week Google ( NASDAQ: GOOG ) announced a new feature for its free web analytics product that lets you see your analytics in real time. Prior to adding this feature, you could check your latest
Cutting through the chaos with a new WCM strategy
Many enterprises that stood up corporate websites several years ago now have a mess on their hands. They're struggling to reconcile disparate content repositories, legacy systems and, as a result,
Nielsen introduces TV-style ratings online
Nielsen has been known for years as the TV ratings company, but they have had a presence online too. This week the company enhanced that role with a new online campaign rating system that could help
Breaking: IBM buys OpenPages
IBM ( NYSE: IBM ) announced today it was buying OpenPages , which helps companies deal with risk and compliance issues. As usual, this deal may be less about technology and more about OpenPages'
Survey finds increased SaaS use in marketing
A recent survey conducted by Big Blue Moose , a digital media consulting firm, found that an overwhelming majority of respondents are using SaaS products for their marketing efforts, including web
IBM spending spree continues with Unica purchase
IBM ( NYSE: IBM ) has suddenly become like the girl in the Broadway musical, Oklahoma who just can't say no. Just a week after buying Datacap, IBM announced the purchase of Unica , a marketing and
Google to offer encrypted search, future of web analytics uncertain
Google ( NASDAQ: GOOG ) is offering an encrypted version of its search engine at https://www.google.com to let users better protect their privacy. This move closely follows the debacle in which the
Internet Explorer slides below 60 percent market share as Chrome gains ground
The market share for Internet Explorer (IE) has dipped below 60 percent for the first time, to 59.95 percent, according to web analytics company Net Applications. The latest drop in usage took place
One on One with Brett Zucker of Bridgeline Digital
Brett Zucker has been an executive at Bridgeline Digital since 2002. In 2006, he was promoted to Executive Vice President and Chief Technology Officer where he is the driving force behind the
