Tag:
social media
Latest Headlines
Latest Headlines
GM to no longer pay for ads on Facebook
Everyone's feeling the pressure to jump on the social media bandwagon, but General Motors has shifted its social media marketing effort into reverse this week.
Why you should treat Facebook like smoking
It's a big week for Facebook, as its stock is expected to be trading come Friday, but the social network's popularity is not necessarily a good thing for other organizations whose employees are online during work hours.
Duh! Of course you need a social media strategy
When Gartner released a report that concluded without a strategy enterprise social initiatives would fail, my first reaction was: well, duh!
Facebook search enhancements could compel all businesses to participate in social networks
Social networking giant Facebook is hard at work improving its search engine. According to a report on Businessweek that cited sources familiar with the project, the company aims to leverage existing
Facebook ads may come to mobile devices soon
More than 400 million smartphone and tablet users access Facebook on their mobile device--with good odds that some of them work for your organization--and soon they may start receiving ads via the
Content Marketing could be supplanting the traditional corporate blog
A UMass Dartmouth study appears to show that corporate blogging is declining, although the data is somewhat inconclusive in this regard. In fact, researcher Nora Barnes who has been following Fortune
Fathom bring social media monitoring to Jive platform
Jive recently announced a new product called Jive Fathom that provides a way to monitor social media activity such as mentions about your company from the Jive platform. The product comes in two
L.L. Bean deploys social media patrol
L.L. Bean has long been known for friendly, old-fashioned customer service, and its call center agents are well-versed in tapping into shoppers' needs, both material and emotional. This holiday
Weibo increasingly popular Chinese Twitter alternative
Weibo, a Chinese alternative to Twitter , has been gaining in popularity internally and among western companies and organizations, according to recent articles in the Wall Street Journal and Reuters.
Google+ Pages: Love it or hate it?
Is your company thinking of taking advantage of Google+ now that the platform offers "Pages" for businesses to tout their brands? As proponents are quick to point out, Google+ has 40 million users
