Tag:

public relations

Latest Headlines

Latest Headlines

RIM unveils PlayBook tablet to criticism

As part of a public relations blitz for the BlackBerry PlayBook in the U.S. next Tuesday, RIM ( NASDAQ: RIMM ) has started showing its PlayBook tablet to select groups of journalists and bloggers

The perils of Twitter

Social networking sites have proven to be powerful corporate marketing and public relations tools, but two recent high-profile incidents on Twitter reveal the unique dangers they harbor. Chrysler and

Are you ready to let marketing handle its own IT?

Should the IT department hand over responsibility for marketing technologies to the marketing department? We're hearing notions of this ilk advocated more vigorously these days, not least of all by