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marketing
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Latest Headlines
International Speedway's CIO also heads marketing
International Speedway, owner and operator of more than a dozen racetracks around the United States, has landed on a straightforward way to align IT with the business, particularly the marketing side
Mercedes-Benz uses social media to drive market research
The 20- to 45-year-old compact-car driver is a primary target for Mercedes-Benz, and the German automaker wanted a better way to tap into this individual's needs and desires. Since members of this
How to see eye-to-eye with the CMO
Do you sometimes feel like the chief marketing officer is competing with you? Does he or she hop from trend to trend without establishing priorities or a revenue-oriented strategy? To create a better
IT, marketing get along well at Aetna
Marketing and IT may have a history of friction, but at Aetna the chiefs of these domains have built a productive partnership. Forrester Research analysts Sharyn Leaver and David Cooperstein
Facebook account lock-out attacks difficult to reverse
A recent debacle caused Ars Technica to temporarily lose access to its Facebook page and highlighted the ease with which malicious actors can force an account lock out by citing copyright
The perils of Twitter
Social networking sites have proven to be powerful corporate marketing and public relations tools, but two recent high-profile incidents on Twitter reveal the unique dangers they harbor. Chrysler and
Letting marketing handle its IT, Part 2
Last week's Editor's Corner about letting the marketing department handle its own IT generated some great discussion. Thank you to everyone who added their voice to the debate, especially Scott
Are you ready to let marketing handle its own IT?
Should the IT department hand over responsibility for marketing technologies to the marketing department? We're hearing notions of this ilk advocated more vigorously these days, not least of all by
Gatorade moves social media to heart of marketing efforts
Gatorade is moving social media to the forefront of its marketing efforts. The sports drink unit of Pepsi Co. has built a Mission Control Center at its headquarters in Chicago, where it can monitor
The right IT skills get you a job
The state of the IT job market may depend on where you sit, and more importantly, the skills that you possess. Jim Lanzalotto, vice president of strategy and marketing at Yoh Services LLC, a
