Facebook plans to expand its mobile advertising options with new local-awareness ads meant to draw consumers into nearby businesses. The location-based advertising will launch in the U.S. and eventually expand worldwide.
The democratization of data is the process of expanding business information and the tools to analyze it out to a much broader audience than traditionally has had access. Evolving and complex technology landscapes compounded these limitations, as disconnected systems made it more difficult to get a unified view of the business. Many companies still struggle to get a single version of the truth across all areas of the enterprise. Learn more!
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