Survey finds strong consumer interest for iPad 'Mini'


In a survey of 2,600 consumers conducted by online comparison shopping site PriceGrabber, more than half indicated that they would consider purchasing a smaller iPad "Mini" tablet if Apple were to release one that is priced between $249 and $300.

Also, 64 percent of respondents indicated that a lower price point would be a top consideration for buying a smaller version of the iPad, followed by the presence of features such as Retina display, 3G and an ultrathin body.

Given that only 22 percent of those polled about the hypothetical iPad "Mini" already own a tablet, this suggests that a large proportion of those holding back on buying a tablet are concerned with price. Yet Apple's (NASDAQ: AAPL) current lineup doesn't offer much flexibility in terms of an iPad Mini, what with the iPod Touch already being priced from $199 to $399, while the cheapest iPad, the iPad 2, costs $399. It seems doubtful that a $249 tablet will materialize in the foreseeable future.

Steve Jobs, who passed away last year, had famously dismissed the idea that a tablet form factor smaller than that of the iPad could succeed. For its part, Apple has never indicated that it will create a smaller iPad. Still, this has not stopped talk about a possible 7-inch iPad from surfacing from time to time. Last October, a report that a couple of suppliers have sent samples of 7.85-inch screens to Apple caused a furor, and numerous FierceCIO:TechWatch readers responded that they would buy a 7-inch iPad.

For more:
- check out this article at PCWorld

Related Article:
Report: Apple 'thinking hard' about 7-inch iPad

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