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RightNow pins enterprise hopes on new CRM
August 9, 2005 — 7:01pm ET
A new upgrade from RightNow Technologies -- RightNow CRM 3.5 -- focuses on marketing, sales, and service features, officials said. The hosted software maker, previously a call center specialist, acquired some name-brand customers recently in its quest to become a bigger enterprise player (read between the lines: to get acquired). The software also focuses on education and government tools.
For more about RightNow's plans:
- see this News.com article
ALSO: A classic CRM blunder. Article
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