PC builder beats Microsoft with free Windows 7 upgrade

Puget Sound Systems Inc, a system builder has launched its own Windows 7 upgrade program this week--independently of Microsoft. Puget customers who purchase systems costing more than a $1,000 and running the 64-bit edition of Windows Vista Ultimate will be eligible for a free upgrade to the 64-bit version of Windows 7 Ultimate. Windows Vista Ultimate is Microsoft's highest-end edition of Windows Vista.

Jon Bach, the company's president, explained that customers who have heard positive feedback about Windows 7 are becoming more hesitant to purchase new systems running Windows Vista. However, Windows 7 is not due out until the end of this year, and the company saw this "as an opportunity to do something exciting when there's not a whole lot of things happening in the business at the moment."

Not to mention a chance for the company to get some exposure, of course. For those who might be interested, the free upgrade offer is currently valid until June 15.

For more on this story:
- check out this article from Computerworld

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