NVIDIA CEO talks on why Android tablets aren't selling

Tools

Chip maker NVIDIA is not pleased with the relatively cool reception of Android tablets so far.  Speaking to CNET last week, NVIDIA CEO Jen-Hsun Huang said he thinks part of the problem has to do with the price point of Android tablets.  He said, "The baseline configuration included 3G when it shouldn't have... Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones."

The company's Tegra 2 chip is found inside Honeycomb tablets such as the Motorola Xoom and Samsung Galaxy Tab 10.1, and NVIDIA obviously stands to benefit from any uptick in sales. 

Adrian Kingsley-Hughes from ZDNet was less charitable with his words, and insinuated that the problem resides with NVIDIA or the quality of its processor in a blog titled "NVIDIA blames everyone (except NVIDIA) for lackluster Android tablet sale."  To illustrate the point, Kingsley-Hughes provided two links to benchmark tests that show Apple's A5 processor trouncing NVIDIA's Tegra 2.

Personally, I am not convinced that users are swayed by the raw performance of the processor alone.  While a jerky GUI or poor video performance will certainly put a damper on tablet sales, the average consumer doesn't care about the results of benchmark tests. Instead, other factors such as price, brand appeal, and of course the operating system and the availability of quality Apps contribute to the decision to buy - or not.

For more on this story:
- check out this article at CNET News
- check out this article at ZDNet

Related Articles:
Nvidia: Tablets running on quad-core Tegra should start shipping in August
Forrester tablet forecast predicts sales to double 2011
Wi-Fi found to slow Internet access; tablets boost WLAN sales
Nvidia guns for desktop, server market