Making sense of stricter Office 2013 retail license
Microsoft has confirmed that a retail copy of its new Office 2013 productivity suite is permanently tied to the PC that it is first installed on. The issue initially arose after the more stringent EULA, or End-User Licensing Agreement, for Office 2013 came to light, specifically its wording: "Our software license is permanently assigned to the licensed computer."
This has been interpreted by analysts as a Microsoft ploy to make the company's subscription offering of Office 2013 more appealing.
According to ZDNet, a Microsoft (NASDAQ: MSFT) spokesperson has confirmed that "The Office 2013 software is licensed to one computer for the life of that computer and is non-transferable." However, the company also maintains that "Office 2013 has the same licensing provisions around transferability as the equivalent Office 2010 package, which was the package purchased by most Office 2010 customers."
A quick read between the lines does shows that versions of Office 2010 where licenses are transferrable do exist, and shows how Microsoft is tightening the lid on Office. However, it was pointed out that piracy is likely to be a driving force behind Microsoft's push to Office 365 too.
"It is estimated that over a third of Office users don't have a valid license and that represents a revenue loss to Microsoft in the billions … You toss a number like that in front of any CEO, and they are likely to get a bit draconian and that is likely what is happening here," said Rob Enderle to Computerworld.
Separately, it was reported that Microsoft has quietly raised the prices of Microsoft Office for Mac by up to 17 percent even as it stopped selling multi-license packages. It is obvious that Microsoft is moving to shore up its long-term revenue on the Office front.
- check out this article at PCWorld