Lenovo, EMC target SMB storage with new venture
PC maker Lenovo and storage vendor EMC have announced the formation of a joint venture under "LenovoEMC Ltd."
Previously announced in August 2012, the collaboration will see the two companies form a strategic partnership in standard servers and networked storage solutions for small and mid-sized businesses. The new company leverages EMC's enterprise storage technology with Lenovo's global reach.
LenovoEMC effectively allows Lenovo to go into the storage business without having to acquire a SAN/NAS company. Under the arrangements, SMB-centric Iomega--acquired by EMC in 2008--will no longer exist as a business unit, but will be added into the new entity.
As noted by Ars Technica, understanding what EMC has to gain requires looking beyond the United States--to China and other emerging markets--both of which Lenovo has a significant presence in.
The first LenovoEMC storage products are expected to be launched in China as early as this month.