Kindle Fire emerges as the most used Android tablet
By looking at application sessions among all Android tablets both before and after the holiday season, Flurry Analytics has concluded that the Amazon (NASDAQ: AMZN) Kindle Fire has gained the lion's share with 35.7 percent of sessions, with the Samsung Galaxy Tab just a whisker behind at 35.6 percent.
The Kindle Fire has only been on sale since November. In terms of actual device count, Flurry says in an MSNBC report that "the active number of Galaxy Tabs in the market is at least twice that of the Kindle Fire."
Separately, Stifel Nicolaus analyst Jordan Rohan has revised his estimates of the fourth quarter Kindle Fire sales to 6 million units, which is an increase of 1 million units from his prior estimate. The meteoric rise of the Kindle Fire is noteworthy when viewed in the context of the rising popularity of BYOD (bring your own device). Workers are increasingly bringing their personal smartphones and tablets into the office with the expectation of Internet connectivity, if not direct access to corporate resources. IT departments may do well to prepare to the imminent arrival of Kindle Fires.
Of course, the argument against the Wi-Fi only Kindle Fire is that it is ill-suited for the enterprise, compared to the many 3G-enabled Android tablets currently available.
But if there is anything to be learned about the BYOD trend, it's that user preference need not be absolutely logical.
For more:
- check out this article at Forbes
- check out this article at MSNBC
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