Google wants to speed up the web experience

Google is working hard to make the Web experience a much faster one, according to a report by Computerworld. Some of the initiatives to support this endeavor range from its own Chrome Web browser, optimization tools for webmaster to improve website performance, a new programming language and even the upcoming Chrome operating system.

The reasons here are not all altruistic. Urs Hölzle, a Google fellow and senior vice president of operations sums up the benefits: "The benefit of speed improvements is very substantial for the overall Internet. In the end, as the Internet gets faster, we benefit because people will use it more, which hopefully means they'll do more searches, which gets us more revenue."

On the downside, detractors are concerned that the increasing number of free services and products offered by Google will result in diminished or even privacy breaches as the search giant is theoretically able to correlate data from its various services to identify its users. An example of such a service would be its own free DNS service that Google released in early December.

On its end, Google says that it created its free public DNS so that users can get access to faster and more secure Web searches. To elevate privacy concerns, the search giant has pledged that the IP addresses of end users will not be retained for more than 48 hours.  The company also further promised not to complement data from the service with other sources as well.

What is your opinion on this? Is our reliance on Google putting our privacy on the line?

For more on this story:
- check out this Computerworld article

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