Google tests instant search

Google (NASDAQ: GOOG) was spotted testing a new feature that will offer instant suggestions that change as users type in their search queries. The feature was first observed by search engine optimization consultant Rob Ousbey, who posted a video of it on his personal blog. When contacted, Google verified the authenticity of the video, and noted that the feature was being tested on a limited basis. In fact, "At any given time we are running between 50-200 search experiments," noted a Google spokesperson.

Reviews of this potential, new feature are mixed. What is certain, from a technical perspective, is that Google's server will see a large increase in load due to the heightened processing demands placed by so many additional searches. This test might not end up as a feature, ultimately; though if it does, competitors could well have trouble emulating it.

For more on this story:
- check out this article at Computerworld
- check out this article at eWeek 

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