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Google targets Exchange users with migration tool

Google has apparently decided that the time to hold its punches has past, as it unveils its Google Apps Migration for Microsoft Exchange tool. As its name implies, the server-based tool will help Exchange users migrate their company's email, calendar and contact details from their server or hosted Exchange account into the Google Clouds.

The tool is free to Premier subscribers of its Google Apps or Education subscribers, and will work with both Exchange 2003 and 2007. Google says that migration is a simple four-step process that starts with entering the credentials for your Exchange server and Google Apps account. There is ample flexibility to move only selected users, or transfer the data across in phases.

By offering a free migration tool, Google has now removed a key barrier of entry to businesses looking to permanently ditch their Exchange. With its continual efforts to improve email synching for mobile devices and providing productivity apps on the web, it is clear that Google is waging a war on multiple fronts to erode at Microsoft's dominance.

For more on this story:
- check out this article at PCMag.com
- check out this article at Ars Technica 

Related Articles:
Google sticks it to Microsoft with DocVerse purchase
Exchange 2010: The good and the bad
iPhone in the enterprise: An interview with Microsoft's Exchange group
Serena dumps Microsoft Exchange in favor of Google Gmail

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