Google scrambles over Microsoft Bing

Reports have it that Google co-founder Sergey Brin was so rattled by Microsoft's Bing search engine that a team of top engineers have been assembled in put together some "urgent upgrades" to Google's search engine. Underscoring the difference this time around, the New York Post spoke to an anonymous insider, who noted, "New search engines have come and gone in the past 10 years, but Bing seems to be of particular interest to Sergey."

Google's CEO Eric Schmidt, understandably, remains tight lipped about the company's position toward Microsoft's Bing. In an interview with Fox Business Network, Schmidt would only say, "It's not the first entry for Microsoft. They do this about once a year."

Microsoft calls Bing a "decision engine" rather than a search engine, and emphasized that it is pushing "beyond how search engines work today." Microsoft appears to be having success, gaining two percentage points to reach about 11 percent of the market share. Another report by StatCounter pegs Bing at 16.28 percent of the market share. Both estimates put it ahead of Yahoo's 10.22 percent.

For more on this story:
- check out this article at New York Post
- check out this article at CNET News

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