Tag:
CRM
Latest Headlines
Latest Headlines
Q&A: The many uses of CRM beyond sales and marketing
ABC Financial's CIO talked to us about how the CRM system has improved customer service and how he plans to implement it more broadly as a business processes management system.
Beware changing a customer relationship process that works
Companies everywhere are looking to technology to simultaneously improve customer interaction and reduce expenses. When cost efficiencies trump customer service, however, both objectives may ultimately fail.
How to get valuable sales projections out of CRM
Forecasting sales is a tricky business, not least of all because the process is often emotionally charged and sales executives are motivated to "manage" the flow of information, writes David Taber,
What lies ahead for CRM in 2012
We've heard a lot about mobile CRM and social CRM over the past year, but 2012 is widely expected to witness greater integration of the stalwart enterprise software system into more aspects of the
MicroStrategy integrates Cloud Personal with Salesforce
MicroStrategy is rolling out a capability that integrates its data discovery offering with Salesforce so that customers can import data directly from their CRM systems and analyze it immediately. The
SpringCM survey finds Salesforce users looking for CM
A survey by SpringCM of 109 Salesforce.com users found that for the most part, while respondents were avid Salesforce.com users, they lacked even the most basic content management tools (in spite of
CRM, WCM and E20 merge around social
When Salesforce bought Assistly last week, it proved the growing importance of social media channels for customer service and highlighted the further blending of customer relationship management
CRM + predictive analytics = Insights in real time
What do you get when you combine CRM and predictive analytics? Potentially some very detailed, real-time information about customers, which can be used to improve interactions and increase sales,
Rules for navigating the politics of CRM data
A CRM system can harbor a nest of vipers when it comes to the politics of data and control, because users' success--a sales rep's bonus, for example--can ride on the quality of the data. When a CRM
Bally Total Fitness pumps up CRM
If a company's CEO is an eyewitness to service reps struggling to communicate effectively with customers, it probably means it's time for a new look at the customer relationship management system.
