marketing news from FierceCIO

Do you sometimes feel like the chief marketing officer is competing with you? Does he or she hop from trend to trend without establishing priorities or a revenue-oriented strategy? To create a better Read more...

Marketing and IT may have a history of friction, but at Aetna the chiefs of these domains have built a productive partnership. Forrester Research analysts Sharyn Leaver and David Cooperstein Read more...

Social networking sites have proven to be powerful corporate marketing and public relations tools, but two recent high-profile incidents on Twitter reveal the unique dangers they harbor. Chrysler and Read more...

Last week's Editor's Corner about letting the marketing department handle its own IT generated some great discussion. Thank you to everyone who added their voice to the debate, especially Scott Read more...

Should the IT department hand over responsibility for marketing technologies to the marketing department? We're hearing notions of this ilk advocated more vigorously these days, not least of all by Read more...

Gatorade is moving social media to the forefront of its marketing efforts. The sports drink unit of Pepsi Co. has built a Mission Control Center at its headquarters in Chicago, where it can monitor Read more...

The state of the IT job market may depend on where you sit, and more importantly, the skills that you possess. Jim Lanzalotto, vice president of strategy and marketing at Yoh Services LLC, a Read more...

The economic downturn is putting the squeeze on IT departments, but there are ways for CIOs to reduce costs, while at the same time creating efficiencies and making the business more competitive. At Read more...

Michelle McKenna, the CIO at Universal Orlando Resorts, has some advice for her members of her profession--think like your customers and use your data to focus on your company's markets. "In today's Read more...

With the economy on a roller coaster and every company looking to cut costs, it is probably the time to take a few steps to protect your IT job, according to experts. "Right now, in this day and age, Read more...