marketing news from FierceCIO

Michelle McKenna, the CIO at Universal Orlando Resorts, has some advice for her members of her profession--think like your customers and use your data to focus on your company's markets. "In today's Read more...

What's faster than a Raptor? A Velociraptor, apparently. Western Digital has gone and bested their existing Raptor line of speedy drives by unleashing the Velciraptor, a drive that they

Read more...

With the economy on a roller coaster and every company looking to cut costs, it is probably the time to take a few steps to protect your IT job, according to experts. "Right now, in this day and age, Read more...

A new Gartner study finds that the public is more concerned about high banking fees than they are about security to protect their bank accounts. More customers switch banks because of fees than Read more...

Can the open-source movement in content creation live side by side with other forms of communication where we like to have the final word? Whether it's for a product or a project, a wiki can Read more...

The newest version of ITIL, a best practices framework, will be more business-focused, according to ITIL architects. ITIL 3.0 will reflect the fact that line is blurring between service management Read more...

Missing valuable information is an unfortunate byproduct of today's massive corporate data stores. To make sure you can find information wherever it resides at a moment's notice, first understand Read more...

Long considered the responsibility of marketing and sales, customer advisory councils are now being broadened to include IT--a long overdue change, many believe. Without valuable feedback on what Read more...

Your top Java programmer might be a whiz at developing good code, but does he understand the way it ultimately will be used in the final product? Without that knowledge, he can only go so far and Read more...

Getting to the vaunted level of CIO is a real accomplishment, but is that the pinnacle? How viable is it to think about becoming a COO or CEO someday? It's certainly been done, but a CIO doesn't make Read more...