Customer Relationship Management (CRM) news from FierceCIO

Starbucks has turbo-charged its use of emerging technologies over the past couple years since Stephen Gillett took the job of CIO. The company has upgraded its infrastructure, recently deploying a Read more...

A Customer Relationship Management system must be maintained, expanded and integrated constantly to meet the changing needs of your company and to properly track and organize contacts with current Read more...

So you have the title and the job of CIO. Now do you just roll up your sleeves and do the job by the book? Chances are you will, and you may be shown the exit door sooner than you ever thought. CIOs Read more...

Every once in a while, it's good to get a reality check on the limitations of technology, and to remember that "tech" is sometimes just a fancy word for "tool". Today's Read more...

Next time someone tells you they are implementing a Customer Relationship Management (CRM) system to improve customer relationships, nod, smile politely and then change the subject. That, it seems, Read more...

As more products come of age, companies looking to cut costs and drive innovation are turning to SaaS as a cost effective alternative-one that is less risky than outsourcing or offshoring. And no Read more...

Although there has been quite a bit of frustration with customer management software over the last year, an AMR Research study suggests the market is growing at a solid 8 percent annual rate. This Read more...

Patricia Seybold, consultant and author of Outside Innovation, says that customer-relationship management applications represent an old-school way of thinking and that CRM is lousy at Read more...

A global survey by Nokia and the Economist Intelligence Unit revealed a significant interest in mobile technology by CIOs as a means for reducing operating costs, improving workforce agility and Read more...

As IT organizations work to better align themselves with the business, CIOs are finding that they need IT staff with a strong mix of financial and technical skills. They are also finding that Read more...