Tag:
CMO
Latest Headlines
Latest Headlines
International Speedway's CIO also heads marketing
International Speedway, owner and operator of more than a dozen racetracks around the United States, has landed on a straightforward way to align IT with the business, particularly the marketing side
How IT and marketing can find common ground
There probably will never be too much advice on how IT and marketing can work toward common ground--particularly as marketing comes to rely more heavily on technology for its survival--and to that
How to see eye-to-eye with the CMO
Do you sometimes feel like the chief marketing officer is competing with you? Does he or she hop from trend to trend without establishing priorities or a revenue-oriented strategy? To create a better
