Advertising news from FierceCIO
NewsHow webinars can attract new business
Webinars are becoming a significant tool for businesses to connect with customers. In the past five years, webinars have exploded in popularity in part because of the high cost of travel and the time Read more...
Google gives local businesses a little help
Google is giving local businesses a break by making sure their data is listed correctly online and giving them access to zip codes where a local search originates. All this is part of Google's effort Read more...
On again, off again for Yahoo-Google?
The proposed advertising search deal between Yahoo and Google has been traveling on a rocky road, and there is a risk it could fall apart. The Wall Street Journal reported that the business Read more...
Google-Yahoo ad deal delayed
Google and Yahoo have agreed to delay launching their search advertising partnership to give the Justice Department more time to investigate its antitrust implications. "The companies have agreed Read more...
| Press ReleasesBlackArrow Demonstrates National and Local Dynamic VOD Advertising Solutions at CableLabs Advanced Advertising InteropUse Cases Show Comprehensive Support for Inventory Splits, SCTE 130 and CIP SpecificationsNEW YORK, Feb. 7, 2012 /PRNewswire/ -- BlackArrow, a worldwide provider of advanced advertising solutions for Read more >> Auto Dealers Can Increase Daily Revenue by as Much as 30% by Using Marchex Call Analytics TechnologyMarchex Call Analytics Helps Advertisers Identify Missed Sales Opportunities SEATTLE--(BUSINESS WIRE)-- Marchex, Inc. (NASDAQ:MCHX), today announced the results of a Marchex Institute analysis of Read more >> Holiday Tablet Traffic Jumps 229%Jumptap January MobileSTAT Report Also Shows Latest iOS Garners Higher CTR than Android CAMBRIDGE, Mass.--(BUSINESS WIRE)-- If you didn’t get a tablet this holiday season, you may be one of the few. Read more >> Facebook IPO and Beyond, MIT Sloan Expert Sees Rich New Revenue SourceResearch finds “huge untapped potential” in social advertising CAMBRIDGE, Mass.--(BUSINESS WIRE)-- With Facebook’s initial public offering this week, the social networking giant can look ahead to a Read more >> Acxiom Names Nada Stirratt Chief Revenue OfficerFormer MySpace and MTV Networks Executive is Company’s First CRO LITTLE ROCK, Ark.--(BUSINESS WIRE)-- Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, Read more >> |
