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Why one retailer is taking RFID baby steps
August 20, 2006 — 8:01pm ET
There's no argument that radio frequency identification technology (RFID) can be a huge asset to business--one just has to look at the continuing benefits that Wal-Mart has experienced since its adoption of the technology. But some other retailers are taking a more measured approach and smaller steps towards deployment. One is Global Gillette, which is piloting RFID in its store placement and marketing efforts. While the effort has yielded some good data that the company believes will pay off and has also helped boost sales a bit, the cost and management issues involved will require further review before any larger steps can be taken.
For more on one retailers RFID strategy:
-check out this CIO Insight article
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