Web analytics solutions demystified

There are more than 100 Web analytics vendors on the market today, each different from the next in terms of technological capabilities, price and customer support. To find the one that suits your business best, determine your business's goals and decide what metrics you need to assess to make smart Web optimization moves. Determine what the tech requirements of your site are to make sure the products you're considering offer compatible software. Then decide whether you prefer a client-side, server-side or hosted solution. At this point, your list should be fairly short. Keep in mind that the bells and whistles don't matter as much as the software's ability to solve your individual business problems does. Look for the one that most closely fits your business needs, your corporate culture and your comfort needs. Once you've narrowed the field to just a few, request a customized demo that shows you in detail how their tool answers your specific questions. Also, think ahead to what business problems you might need solved as your site grows. Will the same vendor be able to help you when your business gets to the next level? Make sure the solution you choose will grow with your business.

Read more about choosing the right Web analytics tool:
- read the article at CIO Today

ALSO:
- read this on why Web analytics is the brains behind online marketing
- and this on getting the maximum value from Web site statistics