Is Twitter losing its appeal?

Twitter definitely seems to be riding the wave of popularity. Isn't everyone tweeting these days? That may seem like the case but a new study by RJMetrics, which analyzes the behavior of Twitter users, finds the adoption of Twitter is slowing down.

The research company downloaded 2 million tweets from about 50,000 users over the last few months of 2009. By the end of last year, there were 75 million user accounts. But the study found that the rate of new users dropped about 20 percent below July's peak rate.

The survey also concluded that 25 percent of the accounts have no followers and 40 percent of accounts have never sent a single Tweet. Even more alarming: Only about 17 percent of registered Twitter accounts sent a Tweet in December 2009.

If you are working on your company's Twitter account, don't be too alarmed. The program still reaches millions of people, but it's important to keep an eye on the next great social networking tool. Jump on it before it is too late.

For more on Twitter's popularity:
- see this Wall Street Journal blog

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