Travel agency boosts sales with transaction monitoring
The traveling public has a dizzying array of websites available to assist them in their vacation planning, and Thomas Cook Online wants to keep as many as them as possible on its sites. Transaction performance, particularly during peak reservation times, is a top priority for the company that gets approximately one million visits a day, reports Gary Flood at InformationWeek.
During January and February, when a lot of people are booking their summer vacations, the travel agency's sites can get up to about three million hits a day. In the past, sub-par performance on the site was resulting in too high an opportunity cost. Since deploying end-user application performance monitoring tools from Dell about a year ago, the business is booking an additional 180 bookings an hour during these dismal winter months. Sales have increased by 30 percent, said Andy Dean, service delivery manager in the United Kingdom and France for Thomas Cook Online.
The performance monitoring system has also resulted in a drastic reduction in both the time it takes to find and fix problems and the number of customer service calls by frustrated trip planners. "Previously, we would have learned of an issue at the end of the day, and it would have taken hours to identify the problem," Dean said.
- see Gary Flood's article at InformationWeek