Tech mix puts customer data within easy reach

In an effort to boost customer relationship management, a mortgage broker firm is mixing technologies that not only puts customer data at the fingertips of sales personnel and brokers but also provides simple and easy access to the data using smartphone devices. First Rate Financial sales reps now have Verizon Wireless Treo 700 smart phones in hand, and, by using Entelllium eMobile software, can thumb-wheel their way through data points on everything from customer application information to mortgage process status reports.

For more on the mobile data solution:
- take a look at this article at NetworkWorld