Tapping into the world of social networking

Social networking--like the MySpace account your kids insist on getting or the Friendster account your friend talked you into signing up for--is beginning to infiltrate the workspace. While you don't have to worry that your employees will beg you for a Facebook account, you should be aware that social networking--a system that expands the number of contacts by making connections through a common interface--will eventually come to your organization in one form or another. Since it's inevitable, consider it a valuable marketing tool. Social networking can be used to share important information with co-workers and that content becomes a permanent record that can be useful for other projects. Here is just one example: say your IT manager is spearheading a campaign for Linux within your company. If that manager becomes part of a social networking community, he or she can use the knowledge gained to further the goals of the company.

Learn why social networking will infiltrate the enterprise and how to benefit:
- read the article at Optimize