Study: Senior execs approve of Web 2.0

The vast majority of C-level executives view the sharing and collaboration inherent in Web 2.0 technologies to be an excellent way to increase revenue or margins. The study, sponsored by FAST, found that large companies have begun using Web 2.0 tools and methods to create online communities to help with product marketing and development. They are also creating blogs or wikis to communicate better with customers and share knowledge both inside and outside of the company. The study's authors expect to see a rapid acceleration in the Web 2.0 adoption curve as business leaders recognize the value of community-sourced information made accessible and actionable via search technology. Eventually, they expect to see Web 2.0 principles change how organizations innovate and execute.

Read more about how enterprises are using Web 2.0:
- read the article at Social Computing

ALSO:
- read this about Web 2.0 as a competitive maneuver
- this about Web 2.0 for the enterprise
- this for reasons to jump on the Web 2.0 bandwagon
- this on wikis entering the corporate consciousness
- and this on tapping into the world of social networking