Stopping ads in their tracks

Consumers expect ads to pursue them everywhere--on the Internet, in print, and now, increasingly, on wireless devices. Now infiltrating the workplace, via those same wireless devices. For CIOs, this presents a thorny issue: Is it acceptable for employees to view advertising, and if so, how much and what type? And with companies paying for the wireless devices and the airtime, it can also be an economic issue. The concept is so new that there aren't many solutions to deal with advertising on workplace-issued wireless devices, so for now, CIOs have to rely on trust and accountability, along with a clearly-stated policy. Other potential methods might include implementing filters similar to those used on desktop PCs that prevent employees from viewing inappropriate material.

For more on where to draw the line:
- read this ComputerWorld article