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Steve Jobs' death greatly exaggerated

It's certainly a news organization's worst nightmare, and it also must have been somewhat unsettling for Apple CEO Steve Jobs as well. The Bloomberg financial news service last week posted an obituary of Jobs by accident on its wire service, and then quickly retracted it.

It is common for news organizations to write and update obituaries of notable people while they're still alive so that they are ready when needed. But it's not everyday that you get to read your own obituary. The obituary outlined Jobs' career, including his 1976 founding of Apple, the introduction of the Mac in 1984, his ouster from the company the following year and his return to Apple in 1997. It also mentioned his gaunt appearance in June at Apple's Worldwide Developers Conference, which fueled speculation that the CEO's cancer had returned. Bloomberg's obituary noted that Apple has never named a successor to Jobs for the company's top spot.

For more on "what a mistake:"
- check out this Computerworld.com article

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