Start-up promises to turn data into revenue booster

CIOs looking for a way to turn their massive warehouses of data into a greater asset for the business might be interested in a new venture with the odd name of nPario Inc. The start-up, created by former Yahoo executives, aims to help companies make sense of consumer online behavior and use that insight to make money.

Companies can increase revenue by more than 10 percent if they leverage the huge volume of consumer behavior data that is available online, nPario promises. nPario will provide the products and services needed to decipher consumer intent and determine how to apply it to a company's bottom line.

The venture, based in Palo Alto, is headed by Bassel Ojjeh, former SVP of Yahoo's Strategic Data Solutions division, and Krishna Uppala, former senior director/architect at Yahoo.   

For more:
- see the nPario announcement

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