Stamping out domain tasting

The sharp increase in speculation over domain names is causing a backlash. As every CIO knows, a company's domain name is a treasure, but havoc can be caused by typo-squatters--those who create and register websites with misspelled variations of company names.

Millions of names also are routinely tied up in a constant churn of registering and returning names before fees are charged--a practice known as "domain tasting" that is used to test out advertising and marketing possibilities.

Now the Internet Corporation for Assigned Names and Numbers, the organization based in California that manages domain names--is considering steps to stop the practice. The board of ICANN will vote in Paris next month on a proposal to severely limit the number of domain names that can be returned without a fee, but the organization is facing resistance from domain name registrars who are against ending the grace period.
 
To read more on the domain name chase:
- see this cio-today.com article

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