SPOTLIGHT: Dell still dousing the fire from laptop incident
All it took was one flaming laptop and lots of Web exposure to give Dell executives one of the biggest branding and customer service issues in its history. The incident reveals how quickly such an incident can impact a company's reputation, and by default, its standing among shareholders and the marketplace. While the laptop explosion was tied to a battery issue, no fault of Dell's, the computer maker is still busy trying to recoup from what experts say was really a minor product incident. Article
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