According to a survey by market research firm AMR Research, CIOs aren't taking an active enough role in their companies' corporate social responsibility (CSR) initiatives. Often, the data and information needed to prioritize CSR investments and measure its impact are spread across organizations in disparate systems and databases. It's the CIO's responsibility to take ownership of this problem. For example, a successful CSR initiative would include information accessed from a company's enterprise resource planning (ERP) system--something CIOs should recognize and incorporate. But as companies realize the business benefits, CSR is becoming a front-of-mind issue for many organizations. That should change the way that CIOs view CSR over time.

For more about the importance of CSR:
- read the article at ZDNet