Selling IT outside of your enterprise

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Imagine developing a unique application or system to meet internal user needs and discovering that there happen to be more than a few other companies who could use the very same technology. The initial thought would be that proprietary, home-brewed systems are a huge competitive advantage for an enterprise and taking it to market could actually boost your competitor's edge. But what if you could sell it to non-competitive entities? Well that's exactly what Security Benefit Group has done and within two years, it has built a full-blown services unit. It's an entrepreneurial endeavor that analysts say is really catching on in IT these days.

For more on branching outside of your enterprise:
- read the article at InfoWorld