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Protecting the corporation brand
As corporate blogs take hold, and companies allow more employees to communicate freely online about everything from new products to ranting over corporate policies, tech leaders need to boost their knowledge of what risks are inherent in online communications as it just takes one posting to hurt a company's image and brand these days. The terms defamation, libel and slander are terms IT leaders need to understand, and the potential for damage is high thanks to the fine line between privacy and freedom of speech.
For more on protecting the brand online:
- read this in-depth overview at Newsfactor
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