News Scan: CMOs find new reasons to like CIOs; Never too old to be CIO; more

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>> CMOs find new reasons to like their CIOs

CMOs may finally be warming up to CIOs. At least that is the suggestion of a new study by Forrester Research and Heidrick & Struggles, a senior-level executive search and leadership consulting firm. The two polled 212 CMOs on their views of leadership, influence, big data and relationships with the CIO, among other points. The study found that the majority of CMOs are not effectively using big data, and they view a strong relationship with the CIO as key to gaining strategic insights. "More than half now view their relationships with CIOs as 'essential' compared to just 30 percent in 2011," notes an article at ZD Net. "41 percent of respondents said it was critical that they share a common vision with their CIO as it pertains to how marketing and technology teams work together."

(Read more on the CMO and CIO relationship: The digitization of everything: It's impact on the CMO/CIO relationship / Three quotes that define the CMO CIO relationship)

>> You're never too old for the next CIO gig

Are you worried that your age might be the biggest obstacle to landing your next CIO gig? Don't be, says an article at Network World. "Age really is just a number, and especially in IT, that number isn't as important as your accomplishments, your adaptability and willingness to learn," the article explains. Quoting career search expert, consultant and author Rick Gillis, the article notes that "Most IT firms want to know two things: Can you make them money or can you save them money? Then they'll want to hire you, regardless of your age."

(Read more on ageism in IT: IT age discrimination: You're not the dinosaur / HR perpetuates the myths of IT ageism)

>> CIO mandate: make your organization 'data literate'

The digital universe is projected to double in the next two years, which is a pretty mind-boggling concept. But as CIO Insight noted last week, that places even greater pressure on the CIO to help his or her organization find their way through the maze of data. The article cites advice from author Christopher Surdak in his new book "Data Crush: How the Information Tidal Wave is Driving New Business Opportunities" (Amazon). Most importantly, the CIO needs to "help their organization become 'data literate' at all levels--no matter what the individual roles are--so analytics drives business decisions."

(Read more on data literacy: Road to the future paved with data literacy / Data is useless without skills to analyze it)

>> CIO's four steps to empowering the organization

Meanwhile, another article at ZD Net also reminds CIOs of their responsibilities to "empower the entire organization--in a highly dynamic and changing technology landscape--with usable strategic data assets that readily drive performance, productivity, and ultimately, better business returns, all in a sustainable manner." The article says this typically involves four steps:

  1.  A steady and innovative flow of new products and services.
  2.  More engaged and longer-term relationships with customers to better meet their needs.
  3.  A growing ability to co-create with them while keeping them away from competitors.
  4.  Breaking down much of the wall between the business and marketplace in order to achieve #1, #2 and #3.

(Read more on IT empowerment: Empowerment & knowledge: The confusion at the front lines / The new CIO mandate)