NBA takes interactive technology to the hoop

Sports organizations are quickly starting to capitalize on new technologies to push out products and services fans are clamoring for. The latest example is the NBA, where interactive programming, under the direction of Brenda Spoonemoore, is taking bold steps in reinventing sports presentations for those wanting to catch game highlights and team insight on mobile, small-screen devices. The president of interactive services is taking a "remix" approach in which content is reshaped and remolded to meet fan needs and to fit within the technology dynamics at play today.

For more on the NBA's digital revolution:
- take a look at this article at Fast Company