Improving the bottom line through data collection

Businesses from all sectors are placing an increasing emphasis on gathering improved customer intelligence that can be used to grow sales. Businesses are dedicating more resources to understanding their customers, but how they use that data will determine which companies are successful. CRM is a good start, but companies can't simply bolt on software and consider the work done. It's more about how they act on that data. That means it's particularly important to link back-office systems to ensure that the intelligence gathered is acted upon.

Read more about how one company used data collection to improve sales:
- read the article at Computing