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IBM upgrades tech products

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Efficiency
Business Strategy
automation
C-Level

IBM is on the move. With technology demanding new ways to enhance performance, Big Blue is launching product and service upgrades to help customers using its automatic computing software and services support business with technology. The initiative is intended to enhance its automatic computer offerings that began in 2001. It is already a success, offering 500 related features in more than 100 products for data automation. Some 18,000 customers have downloaded the vendor's Automatic Computing Tool Kit. But the new products will reflect a lifestyle approach to how IT impacts the business, according to says IBM's Alan Ganek, CTO of IBM Tivoli and vice president of autonomic computing. "It is no longer enough to just automate operations; customers also need visibility into how technology is supporting and enabling the business," he says.

For more on this marketing strategy:
- see this NetworkWorld article

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