How to write a leadership message

For CIOs who want to deliver a clear, effective message, leadership communication consultant John Baldoni has some advice. "To be heard, the leadership message you deliver must reflect your organization's vision, mission and values," writes Baldoni on CIO.com. "You must shape your message to resonate with the audience; not that you tell them what they want to hear, but rather what they will listen to and respond to. Furthermore, sometimes with a tough road ahead, either internally with your business, or for your customers, "holding back bad news is a bad idea" that "shows little respect for the audience and plants seeds of distrust."

For more on how to communicate:
- check out this CIO.com article