If you are tempted by the simplicity, user-friendliness and relatively low prices of Google's (NASDAQ: GOOG) business offerings, you are right where the company wants you. Despite its relatively small corporate customer development staff, Google is reeling in larger corporations all the time, reports Fortune's Michal Lev-Ram. Lev-Ram interviewed Amit Singh, who heads up the company's enterprise business.

Singh spells out Google's enterprise strategy as such: "Our long-term goal is to take these same consumer assets and bring them to businesses that are keenly interested in changing how they operate because they see the kind of innovation that's taking place in the consumer space." He notes that this was the strategy with search, apps and maps. In some cases, though, Google will build products specifically for businesses.

The simplicity of consumer technologies appeals to businesses, which is one of the advantages of Google Apps for Business, according to Singh. "The next version just shows up, so you don't have to install anything. Technology is moving out of the way. You never have to use a manual because it's simple and intuitive. You shouldn't have to worry about what we do in the back-end to enable that," he said.

Enhancements in the works for Google Apps include more location-based offerings. The company is integrating Google+ with Apps, creating a system that more proactively assists users. "You now know where someone is and you know how they're connected to someone else. So your phone could prompt you to go introduce yourself. This has implications to sales," Singh said.

For more:
- see Michal Lev-Ram's article at Fortune

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