Google has big plans to take on the cloud market


Google wants to be a cloud technology contender, despite a late start in the Amazon-led race. According to CIO, Google plans to open source some internal tech, embrace a multiplatform design principle and help folks set "reasonable expectations" for what they should move to a public cloud – all with the end goal of taking the cloud market by storm.

Google wants users to consider the benefits of a multiplatform approach to cloud, CIO said. Google Cloud Platform shares quite a bit of its underlying tech with Google for Work, Greg DeMichillie, the director of product management for Google Cloud Platform, explained to CIO, which includes identity and access controls, users provisioning and synchronizing with on-premises Microsoft Active Directory.

CIO also noted that cloud customers tend to mix offerings from Amazon Web Services, Microsoft Azure, IBM and Google Cloud Platform. DeMichillie even noted the effectiveness of multiplatform approaches in being a sort of safety net. "If you are deeply unhappy with Google, you should be able to move off of us," DeMichillie said. "You should stay with us because you're happy, not because we've put a bunch of hooks into the system that make it impossible to leave."

Once a company has a cloud plan, it's important that they make the data they are moving work for them.

DeMichillie spoke with CIO about what he calls "the needle in the haystack," that being finding value in loads of data. "Companies are drowning in data that they know, or that they suspect, there's value in ... but they don't know how to get the value out of it," DeMichillie said. Companies can now store unending data in the cloud for as little as $0.01 per GB per month, CIO said, which is more of a challenge than a blessing. That data piles up, and then no one knows what to do with it.

Customers turn to Google for help using data to make better and faster business decisions, DeMichillie explained in the CIO article, rather than turning to traditional methods, which tend to be wasteful and labor-intensive. DeMichillie also explained the importance of being specific when choosing what to move to the public cloud right at the jump. "You don't replace a well-functioning application just because there's newer technology," DeMichillie noted. "You replace when the business need drives a need to modernize the application."

While Web serving tech, archiving and storage, data and analytics, and developer tests tend to be the first things people move to get the quickest ROI, DeMichillie suggested businesses should "shrink the footprint of legacy IT with the goal of moving all future development in the cloud," CIO noted.

For more:
- read the CIO article

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