Golf club maker hits par with PLM efforts

Product lifecycle management (PLM) isn't a new concept by any means, but it's getting renewed interest these days from all sorts of companies looking to streamline, gain efficiency and speed up product development processes. One advocate is a golf equipment maker that has embraced PLM as a competitive tool which has propelled product development from two to 14 products a year and boosted up time to market from two years to just nine months. No small feat in such a competitive industry, and given its PLM success, the company is now propelling PLM capabilities to its suppliers as a way to shore up collaboration.

For more on making PLM payoff:
- read this article at CIO Insight