Getting the maximum value from website statistics

Monitoring your web site statistics is an important productivity and customer satisfaction tool, but you won't get the best value if you're not measuring the right metrics. It's critical to make sure that the metrics you're measuring are in line with your business objectives. If you're focusing on the wrong metrics, you could be leaving money on the table. Luckily, there is technology on the market to help you make sure that you're on track. One example is the conversion funnel, which helps track users' success rates as they make their way through the site. Conversion funnels demonstrate each step of the conversion process and pinpoint where visitors dropped out of the conversion process. Although the specific metrics you'll measure depend on your industry and business model, some baseline metrics include leads generated, lead conversion ratios, cost per lead, number of Web inquiries and Web inquiry failure rate.

Learn more about effective Web site monitoring:
- read the article at CIO Today