Former Dow Jones CIO on Web 2.0

Transforming media companies from print-based enterprises to new media conglomerates is no east task, but Bill Godfrey is familiar with the challenges involved. After spending nearly eight years as the CIO at Dow Jones, Godfrey recently left to join Elsevier, the science, technology and medical publishing arm of U.K.-based Reed Elsevier, as CIO. And he has leveraged a number of Web 2.0 technologies to help make the transition. Commenting on how CIOs can sell the idea of Web 2.0 to upper management, Godfrey says that you never go into an executive meeting to sell "Web 2.0," but rather, to sell business value. "You say, we want to deliver this set of enhancements to our offering because here's the value we can offer customers, or here's the operational leverage this technology offers us, or here's the defensive technique we want to use to remain contemporary."

For the full interview with Bill Godfrey:
- read the article in CIO Insight