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Enterprises still sweet on Blackberry
You got to give credit to Research in Motion executives for effectively managing their lead in the enterprise market. A new survey of enterprise users by Sage Research shows that the Blackberry enjoys a comfortable--really a dominant--lead when it comes to offering sophisticated mobile handsets to mobile professionals. But there is still a lot of room for growth (and for competition) in this vibrant market. The smartphone sector is still for the most part a white collar, sales and senior executive opportunity. Analysts believe that there is room to tap into the lower rungs of the enterprise structure. But for the time being --and for the foreseeable future--if it's mobile and it's in the enterprise, it's more likely than not a Blackberry. "They absolutely have the first mover advantage in this market. They've been around quite some time, so if there's a hangover effect, it's a pretty long-lasting one," Sage Research senior consultant Chris Neal told InformationWeek.
For more on the Blackberry:
- see the article in Informationweek
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