When email emerged as a marketing and business communications tool, it was a free-for-all situation. But today it's anything but, with IT working harder than ever to get company email delivered past spam filters. Tech leaders also have to make sure that the company's email "rep" stays in good standing and that in using the digital messaging format it's not becoming a nuisance or spam organization itself. As several experts point out, there typically isn't a one-size-fits-all solution, but rather a combination of different strategies that are needed to keep email's return on investment strong. One company developed its own proprietary tools, brought on hired hands and put a dedicated staff member on the case to ensure that emails got delivered and that the corporate reputation wasn't damaged.

For more on making efficient use of email communications:
- read this News.com article