Effective CIOs are good marketers

You might be doing a bang-up job for your company, but if you don't market your successes and those of your company, your efforts will go unnoticed. Speaking up for your company's IT-related successes is the only way to disavow people of the idea that IT is more than just a support group, but an enabler of business strategy. One way to do this is by explaining the business value of IT's deliverables in terms of a tangible return on investment (ROI). Other suggestions include finding ways to break down the walls between IT and business by collaborating and communicating effectively.

Learn more about marketing IT successes:
- read the article at ITWorld Canada